Only compounds with the
proper surface area will
pass through the
plasma membrane.
True surface area (TSA)
The orientation of molecules depends on the spatial distribution of polar/non-polar moieties. 
Projection of the molecule at the air-water interface (a good model for a lipid membrane) defines the area / adsorbed molecule, representing the true surface area (TSA) of the molecule.
> Too large compounds cannot intercalate into the lipid membrane:

- The true surface area is a vital ADME/Tox parameter and a potential indicator why a compound will not pass through the membrane.
- With the high throughput Kibron Delta-8 this property is measured easily and rapidly.